Anu Cherian, Senior Industry Analyst, Energy & Power Systems Group, Frost & Sullivan
The automotive sector grabbed all the attention in 2009 with the release of several concept vehicles. This was most definitely a tricky diversion from the overwhelming grim economy. Consumers were so used to fulfilling their desires for the latest cars with easy loans in 2008. Read more about Lithium-Ion Technology: A Step Forward in the Green Agenda …
Anu Cherian, Industry Analyst, Energy & Power Systems, Frost & Sullivan
The term “green” is perceived to be attached with a price premium. The hype around green technology has created a buzz for more than a decade. This has also created a green marketing agenda for almost all organizations. Companies that have placed their entire value proposition around their ability to be green have gained more recognition. From the use of recycled paper to the decline in use of plastics, the term green has multifaceted dimensions. Read more about A Green Value Proposition: The Real Cost …
